Monaco launches an exclusive new strategy designed to give fresh scope to business travel

Backed by the Tourist and Convention Authority, key players in Monaco’s Business Tourism industry (Convention Bureau, Grimaldi Forum, hotels and hospitality agencies) have pooled their skills to create an exclusive offering under the name Monaco Meetings”. Monaco’s business tourism industry has set the bar high.┬áThe destination aims to boost business tourism significantly by 2008 to optimise occupancy rates at its convention centre, the Grimaldi Forum, and the many new developments that have appeared over the last few years, leading to complete refurbishment of existing hotels, an increase in capacity, and the construction of new hotels (opening of the Monte-Carlo Bay & Resort in October 2005 and the Novotel in 2007), boosting current capacity by almost 34%. In 2004, the majority of Monaco’s business tourists came from Britain (32,000 nights), France (41,000 nights), Italy (21,000 nights) and North America (27,000 nights). By the way, the number of visitors at the day discovering Monaco (not lodged) is 5 million per annum, tourism of businesses represents nearly 198.000 nights (for 2005) and tourism of leisure nearly 606.000 (figure to 2005,that is to say +18% compared to 2004 according to indicators’ published in January 2006).

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